The cost of living may well appear to be a rich seam for the Labour party to mine, but it isn’t entirely risk-free. As shadow ministers talk about Expensive Things in their speeches and fringe discussions this week in Brighton, they will be aware that voters might sympathise with their theme without fully trusting that their party can fix the problem. The polls still show that voters believe the Tories are the most competent on the economy, and an easy riposte from government ministers could be ‘you stuck by us when we fixed the economy, now let us fix living standards’. The risk is that Labour appears to jump the question of the economy and go straight to living standards without gaining voters’ trust on the former. Why should they therefore trust them to fix the latter?
Ed Balls will try to address this in his speech to the party conference tomorrow.
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