Steerpike Steerpike

Labour break ‘no PM pictures’ pledge after just three days

‘Labour promises “no PM pictures”‘ reported the BBC three days ago:

‘The party said it would focus on issues rather than personalities. and not use negative personal campaigning. Its election strategist Douglas Alexander said the Conservatives were preparing to spread “fear and smear”.’

That was Sunday, and today is Wednesday and the official Scottish Labour Party Twitter account is punting out ‘negative personal campaigning’ using the PM’s picture. It seems there is one rule for billboards and quite another for social media:

They should probably sack the graphic designer as well as whoever signed off the abortive attack.

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