‘Kids were tougher in the 1990s’: what happens in Dan Pena’s £27,000 ‘tough love’ seminars?

Dan Pena has a picture of Adolf Hitler on his wall, but not any old picture. You know, not a simple portrait with Bavarian hills in the background, or a snap of the Führer doting on Helga Goebbels, Joseph’s daughter. No, Pena has a Hitler collage – Nazis marching through Nuremberg, a swastika blotting out the sky, hellfire on the horizon and, the final layer, a red and murderous photograph of the man himself superimposed on to the right-hand side.

The collage hangs almost dead centre on Pena’s ‘wall of influencers’, a gallery of 91 men and women who inspired him to become the high-performance individual he is today: a businessman worth $500 million and an online celebrity with millions of followers. To the right of Hitler is Joseph Stalin and to the left is Jesus.