Keir Starmer needs to sell his government

Keir Starmer has his big speech today at Labour conference and, like Rachel Reeves’s offering yesterday, the Prime Minister plans to strike an upbeat tone while warning he can’t offer ‘false hope’. He will tell the hall in Liverpool that there’s ‘light at the end of the tunnel’ if the government takes ‘tough decisions now’. 

He will talk about his project of ‘national renewal’, saying:

The politics of national renewal are collective. They involve a shared struggle. A project that says, to everyone, this will be tough in the short term, but in the long term, it’s the right thing to do for our country.

This is very Labour conference language: shared struggle and collective and all that sort of thing that doesn’t mean a huge amount to voters, but it is an attempt to signal to members in the hall that Starmer is going about fixing the country in a Labour way.