First impressions matter in politics. Once the public have made their mind up about a politician, they rarely change it. This is why the first 100 days in charge are so important for any new leader. Get off to a good start, and everything is possible. Stumble out of the gate and your race is run.
Keir Starmer is widely expected to be announced as the new Labour leader on Saturday, but he faces the prospect of having to keep his distance from the electorate for the bulk of his first 100 days. The pandemic means that he won’t have the choices that normally come to the winner. There can be no victory rally, no tour of the country designed to show that there aren’t any ‘no-go areas’ for him — the whole country is a no-go area for anyone who isn’t local.
Through no fault of his own, he will struggle to make the news of his victory the main story that day.
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