A politician’s life on Twitter is rarely uneventful. I have written in defence of all the goodwill and positive communication this election has seen on social media. But slip-ups are costly. As the election gets closer and the debates, broadcasts and gaffes begin, Twitter is watching.
My research group CASM looked at how the #BattleForNumber10 went down on Twitter yesterday evening, running an analysis with Qlik during the debates to track the ‘boos’ and the ‘cheers’ being sent during the hour. The results gave it to Ed, but the most striking aspect of the chart was the hammering Cameron took as he was mauled by Paxman (who himself was roundly booed on social media as his interview-style became increasingly frenzied and personal).
This has been a theme in the campaign. The most widely shared link on the day of the budget was www.georgelostmytax.com,
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