It’s probably escaped most people’s attention, what with the football, the election, the Ukraine war, the horrors of Gaza, the assassination attempt and the revelation that the most powerful human on the planet has the intellectual sharpness of a daffodil. But in the past few weeks, the world of travel has been roiled by a surprising innovation: Michelin stars for hotels. Though the stars are stylised as ‘keys’.
This may not seem like big pommes de terre, but it is quite important. Because, if the concept takes off and hotels start striving for Michelin accolades, then we can expect the best and most ambitious to go the same way as Michelin-mad restaurants. And that will be bad.
You could argue it shouldn’t be a problem, as hotels already have star ratings. But these are approximate and informal rankings, indicating the rough level of facilities. They do not impose a certain view of what a hotel should be.
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