Simon Nixon

Jumping on the low-fat bandwagon

Simon Nixon says food companies will make money out of the government’s obsession with obesity – and consumers will pay

issue 13 May 2006

Simon Nixon says food companies will make money out of the government’s obsession with obesity – and consumers will pay

Sometimes life really does imitate art. It’s less than 10 years since the satirist Chris Morris made his infamous episode of Brass Eye in which he persuaded a host of self-important politicians and celebrities to stand in front of the camera and utter lurid warnings about the risks of ‘cake’. This dangerous substance was said to be having a devastating effect on children. ‘One girl threw up her own pubic bone,’ claimed a Tory MP who went on to ask questions about ‘cake’ in Parliament.
Well, cake is now firmly back on the agenda.

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