Jemima Goldsmith’s love life has been well documented by the red tops in recent years, with her former loves including Imran Khan and Russell Brand. So Mr S was pleased to hear that – in the name of research – she has been adopting a new approach and experimenting with the dating app Tinder.
Goldsmith took to the stage at Vanity Fair‘s digital summit to conduct a Q&A with the app’s founder Sean Rad. Things started off politely with Jemima, who is the sister of Zac Goldsmith, quizzing Rad over why he had come up with the idea for the app, which has over 50 million active users:
‘I think meeting people should be fun. The ultimate aim is to be the place you go to when you want to meet somebody new and sort of make these connections. It”s just such an efficient way to meet new people.’
He went on to add that they are ‘constantly thinking about how we can optimise the product’ which at present lets users swipe right or left to indicate whether or not they like the profile of the person they see.
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