Jamie Oliver and the mad ad ban

There have been a great many political betrayals of late, but there is nothing worse than seeing the government propose a policy that makes Jamie Oliver this happy. The celebrity chef’s face lit up when he appeared on Sky and Channel 4 News this week, as he relished the fact that the government is going to ban all adverts for anything considered to be high-fat, high-salt, and high-sugar on TV before 9pm and online.

Jamie Oliver told Channel 4 News’ Jon Snow that ‘the cost of ill-health in society… is an economic conversation. Having a fitter, healthier, more agile Britain is absolutely more profitable.’

Oliver is certainly one to talk about profitability. In May last year, 22 of his restaurants closed, with the loss of 1,000 jobs. When his establishments ran out of money Oliver’s debts were covered by the taxpayer and suppliers were left out of pocket. He’s still estimated to be worth around £100m personally though.