Just over two years on from stepping down as Prime Minister of New Zealand, Jacinda Ardern is awaiting the imminent release of her memoir titled Jacinda Ardern, A Different Kind of Power. The launch will be supported by a 9-night US and UK book tour. The marketing around both employs the ‘kind and empathic’ messaging now firmly cemented as her international brand. Eventbrite, for example, asks us to imagine ‘what if kindness came first?’. Today, if you ask Meta AI or ChatGPT ‘what one word best describes Jacinda Ardern’s leadership style’ they will both respond with ‘empathetic.’
These words do not, however, encapsulate her brand in New Zealand – despite still being pushed by the country’s media, academics, and those inside the Wellington bubble. No, ordinary Kiwis have a different take on the former prime minister.
To Kiwis, Ardern’s legacy is not one of kindness and empathy
At the time of her resignation in January 2023, Ardern’s leadership was viewed as toxic.
Britain’s best politics newsletters
You get two free articles each week when you sign up to The Spectator’s emails.
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in