Toby Young Toby Young

It’s World Book Day again. God help us

It’s supposed to promote the joys of reading, but for most families it’s just another piece of homework

issue 03 March 2018

For parents of primary school children, the first Thursday in March has got to be the worst day of the year. Even an attendance Nazi like me, who won’t countenance any excuse for keeping a child home from school, would accept that on this occasion a ‘tummy ache’ is a perfectly legitimate reason. Why do I say this? Because the first Thursday of March is World Book Day.

Now, for those of you without children, or whose children went to school before this annual ritual was invented by Unesco in 1995, I should explain that the reason it’s such a colossal bore is because parents are expected to mark the occasion by sending their offspring to school dressed as their favourite fictional character. That might sound harmless enough, but for status-conscious middle-class parents such as Caroline and me it’s a complete nightmare.

The problem begins when your child insists on going to school in a superhero costume, rather than a character from Winnie-the-Pooh or The Wind in the Willows.

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