Before H&M launched their new campaign of loungewear with Hector Bellerin, I confess I hadn’t heard of him. I am not aware of how many goals he has kicked or on behalf of whom. What I had noticed was the fact that the collection was what is more colloquially known as the tracksuit, but fairly passive aggressively referred to as ‘loungewear’ in the industry – a double-edged term suggests that no one should be seen in public wearing it.
What is striking about this collaboration is that it is twelve months too late. Though I am sure Señor Bellerin’s vocational cash cow means that he will not live or die on the success of this particular collection, there is still no objective rationale for it.
The tracksuit, fairly passive aggressively referred to as ‘loungewear’ in the industry – a double-edged term that suggests no one should be seen in public wearing it
With life returning slowly to normal, now is the time to smarten up, not dress down. The
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