I am not surprised that Jamie Oliver’s restaurant empire has collapsed into administration. I reviewed his flagship restaurant on Piccadilly, Barbecoa, in 2017, and damned it because the food was bad and the atmosphere non existent. (Well, it was almost empty; you cannot create joy in a void).
I knew Oliver was in trouble before that when I ate – reluctantly, but not everyone is a food critic – at Jamie’s Italian in Victoria in late 2016.
It was, like Barbecoa, queasily large, the food was bad, and, again, it was almost empty. The punters may have been buying Oliver’s cookery books but they weren’t dining at his restaurants. Or if they did, they only went once, and there is no lower praise.
I reviewed Jamie’s Italian in Soho for The Spectator in 2015, and found a lazy venture – a restaurant coasting on a television name.
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