Israel has been working closely with other countries and international companies, developing and producing vaccines against Covid-19. At the same time, the Middle Eastern country is rapidly improving relations with its Gulf neighbours, the latest evidence being the appointment of a new UAE ambassador to Israel.
A major shift has taken place in Israel — 20 years ago the country was under siege from terrorists, with bus bombings rocking Jerusalem and terror attacks in the heart of Tel Aviv. Just a few years ago Israel was fighting a major war in Gaza against Hamas, a war that is the subject of an inquiry by the International Criminal Court.
For many years Israel has attempted to re-brand itself using public diplomacy and showcasing its tech sector and vibrant society. However, these accomplishments were often overshadowed by the perception of Israel as a conflict zone. The change in perception has come slowly and Israel’s success in vaccinating the public is one example of how the country stands out.
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