When Elon Musk bought Twitter in 2022, his many critics gleefully predicted a catastrophe. We were told that everyone would quit the site for its rivals, such as Bluesky and Mastodon. The rebranding to X made Musk the object of ridicule. Musk was warned that he was unlikely to see a return on the $44 billion (£38.1billion) he had splashed out on the site. But hold on: today brings news that Musk is attempting to raise extra cash for his site at the same valuation as what he bought it for. Musk’s critics will no doubt say he is deluded. But his business acumen speaks for itself: this is a man who built a car company from scratch and beat Nasa at its own game. So, yes: X under Musk’s leadership has changed; but the site is thriving. X’s death appears to have been greatly exaggerated.
There is no doubt that Musk’s shake-up at X has been controversial.
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