Wars aren’t always decided on the battlefield. As bravely as Ukrainian soldiers defend their homeland from Russian invasion, their heroics won’t suffice without continuous military and financial support from the West. American and European leaders have so far stood firmly behind Ukraine. Public opinion, however, is starting to dwindle. The most important fight for Ukraine could ultimately take place in the homes, streets, and squares across Europe.
The Ukrainian administration has displayed a masterclass in public relations. President Volodymyr Zelensky became a media sensation, changing overnight from deeply unpopular politician into a model wartime leader for our times. His government uses every trick in the book to keep the world interested. But six months into the conflict ‘information fatigue’ is creeping in. Front pages of European media spend more ink on cost of living than on military operations. Opinion polls reveal that energy prices are scaring more people than Russian nukes.
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