What better way to get shoppers back into London’s West End than by, er, building a large hill in the middle of it? That’s the latest plan from Westminster City Council, who hope that the Marble Arch Hill will lure people back to the area with the promise of stunning views around the city from its 25 metre high summit. The mound, designed by an architectural firm MVRDV, will boast a winding path with trees and plants, along with a hollow centre for exhibitions. It will tower over Marble Arch, and visitors could be charged a small fee for scaling its heights by Westminster City Council. The BID’s chief executive Kay Buxton describes the hill as a ‘clarion call to the recovery of London’s hospitality and leisure sector, in an enduring, world-renowned destination’.
No doubt the hill will be popular with some because it will end up on one of those lists of ‘things you must do in London’.
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