Rory Sutherland Rory Sutherland

Is protest counterproductive?

[Getty Images] 
issue 14 September 2024

If I had my life again and was asked to choose a superpower, I’d like to come back as one of those people who can enjoy crowds. As superpowers go, I acknowledge this isn’t all that rare, given the bizarre popularity of events such as Glastonbury, or the widespread compulsion to buy Oasis tickets. But what qualifies it as a superpower for me is that I cannot imagine myself enjoying being in a crowd any more than I can envisage having the power of telekinesis or levitation. I don’t really understand why people pay huge amounts of money to watch live sporting events when you can watch them on television for free.

I’d choose staying at home stabbing my hand with a fork over joining a demonstration

Is this a genetic thing? Obviously there is no single gene for intelligence, say, or for height, but there are some human proclivities which seem very binary, which may be determined by a small group of genes: whether you dislike the smell of garlic on people’s breath, for instance, or whether or not asparagus makes your pee smell.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in