Rory Sutherland Rory Sutherland

Is protest counterproductive?

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issue 14 September 2024

If I had my life again and was asked to choose a superpower, I’d like to come back as one of those people who can enjoy crowds. As superpowers go, I acknowledge this isn’t all that rare, given the bizarre popularity of events such as Glastonbury, or the widespread compulsion to buy Oasis tickets.

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