Labour’s lead in the polls has been pretty steady at around 10 points for a little over a year now. So why does today’s Guardian carry an article with the headline ‘Outright election victory in 2015 looks a distant prospect, pollster tells Labour’? It’s based on two YouGov polls — commissioned by Progress and actually conducted two months ago, but released today.
The first asked voters to put each of the parties into one of four categories: ‘nice and
smart’, ‘nice but dim’, ‘mean but smart’ and ‘mean and dim’. Labour seems to come out best, in that it has the highest proportion choosing ‘nice and smart’ and the lowest choosing ‘mean and dim’. But only 24 per cent say the party is ‘smart’, compared to 33 per cent for the Tories. (Troublingly, all three parties are seen as ‘dim’ by the majority of voters).
The Conservative Party’s problem is neither new nor surprising: it’s seen as the nasty party, with 57 per cent calling it ‘mean’ to only 29 per cent for ‘nice’.
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in