Melanie McDonagh

Luis Rubiales and the weirdness of a kiss

Luis Rubiales embraces Aitana Bonmati (photo: Getty) 
issue 26 August 2023

A kiss is just a kiss, no? But when it’s Jenni Hermoso, the forward of the victorious Spanish women’s football team, on the receiving end, and the president of the Spanish football federation, Luis Rubiales, doing the kissing, and it’s during the official post-match ceremony in front of an interested global audience… it’s different. 

Immediately afterwards, Miss Hermoso declared that she ‘didn’t like it’. Rubiales was defiant. ‘It was a kiss between two friends celebrating something,’ he declared, calling his critics ‘idiots and stupid people’. He may have had in mind the minister of equality in Spain’s caretaker government, Irene Montero, who described the kiss as ‘a form of sexual violence’.

Yes, well, it just shows you how fraught kissing is. In Spain, people do kiss each other as a social thing – on both cheeks, starting with the left.

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