Is Cameron’s counter-offensive headed in the wrong direction?

As James has noted, Downing Street has turned its energies to the big society. Op-eds are being written, airtime used and speeches made. This morning saw the centrepiece: a former Labour donor, Sir Ronald Cohen, has joined the campaign and Cameron devoted a speech to what he described as his “political mission”. Cameron was fluent and passionate, determined in shirt-sleeve order. He was not exactly clear, but I don’t think that’s a problem. There is no concrete definition of what the big society is. As I argued yesterday, Cameron has changed tactics and is now using it as a descriptive term of the sort of voluntary and philanthropic instincts his government will support. Cameron needs a barrage of examples of these practices in action, something that he lacks currently.