Lynn Barber

Interview with Andrew Adonis: a master of social media

The news over Easter that Lord Adonis, the counterweight to nominative determinism, was standing as a Labour Remain MEP was greeted with a fair degree of scepticism. Many commented that it would be a novelty for him to stand for anything — in his early twenties he became an SDP councillor in Oxford, but that’s the last time he was elected to anything. His career has been based entirely on patronage, mainly from Tony Blair, who plucked him from journalism (he worked for the Financial Times and then the Observer) to run his policy unit, and then made him a peer so that he could become minister for education. (Adonis is still good friends with Blair, and says: ‘He’s unchanged. He is God’s gift to charisma and dynamism.’) He stayed on as transport minister under Gordon Brown but assumed his political career was over when Labour was defeated in 2010.

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