In this instance, greed isn’t good: Greed reviewed

Greed is Michael Winterbottom’s satire on the obscenely rich and, in particular, a billionaire, asset-stripping retail tycoon whose resemblance to any living person is purely intentional. (Hello, Sir Philip Green.) Plenty to work with, you would think. Low-hanging fruit and all that. But as the characters are so feebly sketched and the ‘jokes’ — ‘jokes’ in quotation marks; always a bad sign — are so heavy-handed it drags (and drags) rather than flies. Greed is good, greed works, Gordon Gekko famously said in Wall Street. But in this instance it isn’t. And doesn’t.

It stars Steve Coogan as Richard ‘Greed’ McCreadie who, when we first meet him, is planning a lavish 60th birthday celebration on the Greek island of Mykonos complete with togas and an amphitheatre (custom-built) and a lion (Clarence; someone remembers Daktari). The film adopts a Citizen Kane-ish structure as it flits through time showing us McCreadie at school, doing his first deals, opening his first fast-fashion stores (‘Don’t judge it just because it’s budget’ is actually quite a decent slogan), stashing his riches in Monaco, trashing a BHS equivalent, and so on.