The Twittersphere never fails to surprise but it’s still hard to believe that last week #WorldBalletDay actually beat #HongKong and #Windows10 in the Twitter popularity stakes, on a day of barricades in the Chinese territory and Microsoft’s announcement of a new operating system.
Twitter is a solid barometer of a vast and assertively ‘engaged’ segment of society whose demand to be noticed can sometimes be quite serious (see #HongKong). At other times, it’s merely incredible, as it was last Wednesday when some 5,000,000 tweets were sent by viewers of an internet love-in by the Royal Ballet, Bolshoi Ballet, Canadian, Australian and San Francisco ballet companies, who mustered with phenomenal geopolitical cooperation in a seamless 20-hour marathon of live streaming online of ballet dancers’ lives. Was World Ballet Day Live the largest reality show ever seen? I’d like to know what could compete.
Hey @nationalballet! I’m watching the livestream of company class from Nairobi, Kenya! #WorldBalletDay
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