In praise of the Casio watch

Of all the accessories one might expect a celebrity with millions in the bank and army of stylists at their disposal to choose, a bargain watch is not the most obvious. Yet Casio timepieces – some of which sell for little as £10, and most of which cost under £50 – appear to have become something of a status symbol among a certain strata of the well-off and well-connected.

Take former Manchester United footballer Gerard Piqué (estimated net worth £66 million), who split up with pop star Shakira last year. Recently the Colombian singer, 45, released a ‘revenge’ single with lyrics ridiculing the retired Spanish player, her partner of 11 years, for his new relationship with a 23-year-old. The song went viral, particularly for its acerbic line ‘You traded a Ferrari for a Twingo. You traded a Rolex for a Casio’. It has been viewed more than 400 million times on YouTube.