Kate Andrews Kate Andrews

In praise of Greggs’ vegan sausage roll

If you want proof that the world is getting better all the time, look no further than the Greggs vegan sausage roll. I did not queue up early this morning to get one. I can’t comment on the taste, the texture, or the quality. I haven’t tried it, and I’m not sure I plan to. I’m also not a vegan, so even if I did a taste-test, I couldn’t give you an assessment of how it compares to other vegan products, especially in the ‘ready-made’ category. No, my robust defence of Greggs’ latest invention is not about the quality of the pasty roll itself, but rather what new products like this show about the times we live in. 

century ago, certain meats like chicken were thought to be a luxury. Thanks to innovators and market advocates like Sir Antony Fisher – the founder of the Institute of Economic Affairs, who brought factory chicken farming to Britain in the early 1950s – costs eventually plummeted and chicken became significantly more accessible.

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