In praise of British beef

Beef is one of our proudest national exports. Though showcasing British beef to the world has at times had its challenges, one story raises a smile: as a result of BSE, British beef was banned in France during Lord Jay’s tenure as our ambassador in Paris. He and his wife Sylvia made a principle of serving only British ingredients at ambassadorial functions wherever possible – and, as a result, they felt they could not serve beef at all. As I recount in my forthcoming book, they did, however, have one triumph. Lord Jay recalled: ‘Just as the ban was beginning to be lifted the French said that British beef could be imported to the great agricultural show at SIAL, provided that when the show was over the British beef was either burned or taken to the British Embassy. So we said, “Ah ha, here is an opportunity.”’ The ambassador took the beef and put on a great lunch to which French chefs and journalists were invited.