Would you spend £20 on a burger? To many in Britain, that price would be unaffordable. Possibly this applies to more people in 2023 than it would have done five years ago because the country has become that much more egregious. Financial progress today is an increasingly laughable concept. Unless you own Amazon, that is, or landed a PPE contract in the pandemic.
But there are many others who could afford a £20 burger, yet find the notion of paying that sum unacceptable. This was made glaringly apparent recently when the chef Gary Usher shared the menu from his new Cheshire pub, The White Horse. The pub doesn’t open until 3 March, but already would-be punters have been scoffing at the burger on offer. According to the description, it will come with Comte cheese, mustard, relish and a pickle, along with skinny fries. It will also cost £19.50.
Admittedly, this is by no means a typical price tag for a burger.
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