A few days ago I was alerted to a new mental health campaign video for the NHS service Mind To Mind. ‘Life is full of ups and downs,’ the clip started. Cut to a middle-aged woman looking out of her window, a little fraught, but then resiliently donning a colourful bobble hat before leaving her house. ‘So we need to look after our heads,’ she smiled to the camera. This 60-second social media film was posted by NHS Fife on 4 February, urging people to take care of their mental health by connecting with others experiencing the same difficulties. I became aware of it thanks to X’s algorithm repeatedly catapulting it into my newsfeed after a swathe of women I follow responded to it with anger, mirth, and sometimes despair.
The NHS made Peggie’s insistence on all female nurses’ rights a Sandie Peggie problem
It wasn’t the message of the campaign that was causing anguish.
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