A few months ago in Primrose Hill, I overheard a woman from the Camden New Journal, the local paper, asking in a café about rumours of a Gail’s opening in the famously anti-chain neighbourhood. Just a few weeks previously, there had been uproar in Walthamstow about a new branch – an unpleasant alliance of the anti-gentrification brigade, anti-business and anti-Brexit types who protested at investor Luke Johnson’s politics, and anti-Israel fanatics who objected to the fact that the bakery chain was founded by two Israelis. The latter element was what caught my attention, given the extent of anti-Zionist nastiness since 7 October. If Primrose Hill were to join in the anti-Gail’s protest, the sense of sinister anti-Israel sentiment would grow stronger.
Everything naughty at Gail’s is delicious: the naughtier the better
I need not have worried. Gail’s will open in Primrose Hill – joining Joe and the Juice in the chain gang.
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