The phenomenon of people living their lives vicariously through social media is nothing new. We’ve all got that friend who uses their Instagram story to post passive aggressive memes about their ex. Or the one who decides to document the repainting of their downstairs loo as if it’s an interior design triumph worthy of Architectural Digest. But in recent years a new type of social media menace has started populating my timeline more and more: the one who makes running their entire personality.
First it’s their pre-run mirror selfie in Lululemon running kit. Then it’s the badly shot video, with heavy breathing, as they power their way around Battersea Park on a Tuesday morning.

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