On April Fool’s Day, it is all too appropriate that the latest announcement from the Duchess of Sussex has the grim air of a not particularly funny joke. Yet in her newsletter – her newsletter – Meghan has let it be known to her adoring public, or at least the Sussex Squad, that they, too, ‘can mimic the magic of Montecito’.
It is the (in)famous jam that receives most attention
Given that her husband is currently engaged in a reputation-slashing PR disaster with the demise of his Sentebale charity, then perhaps many would suggest that ‘the magic of Montecito’ may be in danger of wearing off. But this does not stop the indefatigable Duchess from pushing her ‘As Ever’ range to her people. After all, money has to be made.
The opportunity to buy Meghan’s jams and homeware has been dangled in front of us since the beginning of the year, ever since their purveyor relaunched her Instagram account, but only now has it come to pass.
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