It may be too late. But with only about three weeks before our referendum on EU membership I am itching to take the leadership of the Leave campaign. I could do them a power of good.
Two serious objections may be raised to my bid. First, I couldn’t chair a parish meeting, let alone a snakepit of warring Leave enthusiasts. Secondly, I certainly don’t think Britain should leave the European Union.
Setting these disqualifications aside, however, as a former speechwriter and politician I see so clearly the strategic direction the Leave campaign should set if they are to stand an outside chance of winning — and a much greater chance of losing with honour. I find myself barking advice at the radio whenever one of them is on. From a purely professional point of view, it’s just so painful to hear people failing to rise to a challenge. Even in a misconceived grand project, uninspired design and clumsy workmanship offend, and you don’t have to believe in God to feel the thrill of designing a cathedral.
Since the call is unlikely to come, let me share with Spectator readers the pitch I’d make for the job. I would start by reminding them that, at this best, Michael Foot was one of finest orators of his generation. The former Labour leader’s advice has stayed with me, for it is a truth about communication, not just rhetoric.
A good speech, Foot used to say, will mercilessly exploit the weak points in the opposing side’s argument. So far, so obvious. ‘But a great speech will acknowledge and answer the opposing argument’s strengths.’
And this is the key. Both sides in the European debate have been making an essentially defensive case.
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