I invented ‘virtue signalling’. Now it’s taking over the world

To my astonishment and delight, the phrase ‘virtue signalling’ has become part of the English language. I coined the phrase in an article here in The Spectator (18 April) in which I described the way in which many people say or write things to indicate that they are virtuous. Sometimes it is quite subtle. By saying that they hate the Daily Mail or Ukip, they are really telling you that they are admirably non-racist, left-wing or open-minded. One of the crucial aspects of virtue signalling is that it does not require actually doing anything virtuous. It does not involve delivering lunches to elderly neighbours or staying together with a spouse for the sake of the children. It takes no effort or sacrifice at all.

Since April, I have watched with pleasure and then incredulity how the phrase has leapt from appearing in a single article into the everyday language of political discourse.