Camilla Swift Camilla Swift

Hurrah for National Tweed Day!

As I’m sure many of you will be aware, today is a very important day: National Tweed Day. To be honest, I don’t quite understand why they chose the first day of Aintree rather than some time during Cheltenham, but hey ho. The 3rd April it is. Tweed might be seen as a bit of a fuddy-duddy fabric, more suited to young fogeys and Cirencester types than the catwalk. But in recent years it has seen something of a renaissance, and the tweed industry – particularly Harris tweed – can be seen as something of a British success story. In the 2000s, Harris tweed was struggling. In 2009, one mill on Stornaway was forced to close due to falling sales; in 2008 just 500,000 metres of the cloth were produced. But since then tweed has firmly put itself back on the map, with brands from Nike to Chanel using it in their designs.

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