Freddy Gray Freddy Gray

How to win the World Cup (in the betting shop)

Learn to lay off at the right time, and you can be quids in whichever way the game goes

issue 24 May 2014

Summer is a difficult time for serious investments — it’s hard to be rational when hot — so why not try betting on the football world cup instead? Thanks to technology, sports gambling can feel a lot like investing these days. Internet betting exchanges are not bookmakers, but trading platforms. Any adult can buy or sell a bet — or position, if you prefer — and ‘trade out’ at a profit or loss before the match, race, or tournament even begins. Which means you are gambling less against sporting chance, more against the human whims of the market.

Let me give you an example. If you had taken the advice of, ahem, this column in November and backed France at 47/1 to win the World Cup in Brazil on 13 July, you could now lay off (bet against the French) at 26/1. If you laid on and off for the same amount, say £100, and France failed to win you would have covered your losses.

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