If I had £1 for every press release I’ve received in the past fortnight telling me how to save money on the new iPhone 7, well…I could buy an iPhone 7.
But I wouldn’t because my existing phone (a Samsung something or other which cost about £200 a couple of years ago) works perfectly well.
The press releases landing in my inbox have been full of big ideas. ‘Best time to buy iPhone 7 is six weeks after launch,’ advises MoneySuperMarket, which can apparently see into the future.
‘Hold the handset! Don’t buy a new iPhone 7 until you find out this trick to save £100s,’ screams Gocompare.com. The price comparison site advises giving pay monthly contracts from networks a miss and, instead, buying the handset directly from Apple and taking out a SIM-only tariff with Virgin Media.
It’s worthy advice but there’s a better way to save the entire £599 to £919 iPhone 7 price tag in one easy money-saving tip: don’t buy it.
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