Matthew Lynn

How to put Jaguar back on the road

Matthew Lynn offers a blueprint for the revival of the last great name in the British motor industry — which Ford looks likely to sell off

issue 26 August 2006

A traditional British brand. A great history. Businessmen love it. Strong in the home counties. Younger people don’t have much idea what it stands for, and probably wouldn’t want it if they did. If these were the political pages, you’d assume we were discussing the Conservative party. But this is the Business section, and we’re actually talking about Jaguar.

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Written by
Matthew Lynn

Matthew Lynn is a financial columnist and author of ‘Bust: Greece, The Euro and The Sovereign Debt Crisis’ and ‘The Long Depression: The Slump of 2008 to 2031’

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