Rory Sutherland Rory Sutherland

How to make Ukip supporters love green policies

We judge ideas more on who they annoy than on what they do

Photo by Justin Sullivan/Getty Images 
issue 14 March 2015

Few people know this, but hidden within the FedEx logo, between the E and the x, there is a small white arrow, pointing to the right. I feel slightly guilty sharing this with you, since from now until your death you will find it impossible not to notice this device.

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