Rory Sutherland Rory Sutherland

How to make economists fight like ferrets in a sack

Just ask them to decide which of them gets the slightly better new offices

issue 06 January 2018

One of the funniest passages of writing I have read in the past few years appears within the pages of Richard Thaler’s memoir Misbehaving. He describes what happens when the University of Chicago economics faculty moves to a new location. The economists simply have to agree among themselves who will occupy each office in the new building. Now in theory, at any rate, this should be a breeze. You have a group of people who should be among the most rational in the world; their discipline, economics, defines itself as dedicated to the study of the ‘allocation of resources under conditions of scarcity’: here is a problem tailor-made for economists to solve.

It was, as you can imagine, a fiasco. The offices vary slightly in size and in prestige (Americans have a peculiar fetish for corner offices). Almost immediately someone proposes holding an auction. But the idea is rejected, since it was deemed unseemly for elderly Nobel laureates to be allocated smaller offices than younger colleagues with lucrative consulting practices.

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