I unironically love Easter eggs. I love the posh, fancy ones, the high street ones, the budget ones. From the sublime to the ridiculous, I have time and space in my heart for all of them. My husband is sick of hearing my grand theory that Easter egg chocolate is, in fact, the best of all chocolate, probably because the theory really only extends to the fact that Easter egg chocolate is thinner and snappier than that of chocolate bars.
When it comes to trends this year, we’re seeing more Russian doll-style eggs (which rose in popularity last year), which as well as being visually impressive mean a variety of flavours of chocolate within one egg. We’re also seeing more vegan and free-from eggs than ever before, even from brands and in ranges which aren’t necessarily directed at those with dietary requirements. It’s great to see that many producers seem to be seeking out fairly farmed chocolate, and making an effort towards more sustainable packaging, using compostable or recyclable packaging, and the amount of plastic egg casings and wrappings is dramatically reduced.
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