Dot Wordsworth

How to decode adspeak

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issue 15 June 2024

The National Galleries of Scotland is singular. In its public pronouncements its pronouns are it and its. Fair enough. Though it appears plural, I shall not misuse its chosen pronouns. Visitors must also learn a new language to visit its three galleries, for they are not now called galleries. They are called National, Portrait and Modern (comprising Modern One and Modern Two). The new names, adopted last year, are ‘snappier and more memorable for visitors than the previous longer names’ such as the Scottish National Gallery. So you should say: ‘I’m just off to see Women in Revolt! at Modern Two.’

The National Galleries of Scotland has been looking for a Director of Collection and Research.

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