How TikTok can turn a book into a bestseller

I have an American friend who loves reading, but is clueless about technology. The last time I visited him he was still using Internet Explorer, which even Microsoft has given up on. My friend was puzzled when he walked into his local bookshop and was met by a table of books with the sign ‘#BookTok made me read it’. Soon afterwards I received a bewildered WhatsApp message: ‘What is BookTok?!’

Until recently, I didn’t know. Before the pandemic, I was a working stand-up comic. I’ve never been on television and you probably haven’t heard of me, but I was happy. I worked six nights a week, made enough to pay the bills and was recognised occasionally by someone in Tesco. And then came lockdown.

The life I had grown accustomed to vanished practically overnight. I handled it poorly. I don’t know if you’ve ever been around a comedian who can’t perform, but I’ve been told it’s like spending time with a toddler who isn’t yours — cute for a bit, but soon tiresome, and then insufferable.