How social media won the day for the Donald

There are plenty of theories about how Donald Trump pulled off his shock victory. But however he did manage to achieve one of the unlikeliest political upsets in history, one thing seems clear: social media won the day for the Donald.

The starting gun was fired when Hillary Clinton called Trump’s supporters a ‘basket of deplorables’. Clinton wasn’t talking about the egg-faced trolls of Twitter when she made this remark, but it was a moniker they happily took up. It also gave this loose outfit the confidence of mainstream recognition – enabling Trump supporters to kick-start their most important election mission: starting arguments with Democrats. They never won these rows (that wasn’t the point) but it was an exercise that helped forge a ‘them against us’ narrative among Trump fans – and fired up the Donald’s supporters right through until polling day.