Who would buy a number plate for £400,000? The answer is John Collins, a former photographer for Scottish newspapers (and a bit of a journalistic legend in his time) who is now Britain’s pre-eminent Ferrari dealer. He snapped up a ‘250’ number plate for half a million quid, after VAT. I interviewed him for my Ch4 documentary, How The Rich Get Richer (which you can still watch online for a few days, before it disappears forever).
The funny thing about this recovery is that average worker is paid (significantly) less than at the time of the crash and the 1pc are not really any better-off. The ones who have done the best are the 0.1pc, the ones who look down with pity at the 1pc. And then the 0.01pc are doing even better. They’re the sort of people who buy Ferraris from John.
John showed me his prize car (above): a Ferrari 250.
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