Rory Sutherland Rory Sutherland

How James Goldsmith’s wisdom on mistresses could revolutionise mobile phones

Like the spork and the sofa bed, the smartphone is still a bad compromise

[Getty Images/iStockphoto] 
issue 18 January 2014

I wouldn’t worry much about the future of the British economy. Because I have a simple plan to make the UK the world’s leading exporter of mobile phones. They will be manufactured by a new consortium including Alfred Dunhill, Cordings and Bowers & Wilkins.

The idea came to me when I was watching coverage of the new scandal in France, where a government security officer was photographed at 8 a.m. delivering a bag of croissants to Hollande’s love nest. My first reaction was disgust — I mean, how bad must things be in a country when even the president can’t get a cooked breakfast? But his behaviour also made me think of a peculiarity of the French: while our Gallic chums have largely been slow to absorb the teachings of Adam Smith, there is one place where they seem to believe fervently in the division of labour: not in the pin factory but the bedroom.

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