Melissa Kite Melissa Kite

How far can Balls bounce?

The Schools Secretary clearly believes his time has come, says Melissa Kite: he has taken off his tie and distanced himself from Brown. But does he have the charisma to succeed?

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Gavin Mortimer

Why Jaguar’s rebrand is doomed

Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

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