Rory Sutherland Rory Sutherland

How Elon Musk could solve the housing crisis

[Getty Images] 
issue 06 July 2024

People sometimes ask me why I don’t go into politics. Why on earth would I do that? No, if you want to exercise power and imagination, the only remaining role which appeals is to be some kind of Bond villain. To anyone familiar with modern bureaucracy, there’s something hugely attractive about an organisation where the HR department is replaced by a pool full of sharks. I think this fantasy largely explains why electorates are now drawn to candidates who seem a tiny bit sinister or weird. ‘Who knows?’ they think. ‘They might actually do something different.’ Never mind Trump: my guess is that if Elon Musk were eligible to run for president, he’d get 60 per cent of the vote.

All Elon needs to do is create a solar-charged Tesla motorhome with Starlink internet access 

As he is an avowed Bond fan, and born in South Africa before TV broadcasting was allowed, when wealthy families projected their own feature films at home, I suspect the influence of Bond villains on the young Elon may explain more than just his love of rocketry.

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