Nina Power

How did we ever come to accept the inhumane excesses of capitalism?

The Museum of Neoliberalism in south London offers some answers

At Amazon ‘fulfillment centres’, a Motorola hand terminal orders workers around and tracks your efficiency. Credit: Benjamin Lowy / Getty Images  
issue 24 August 2024

What was neoliberalism? In its most recent iteration, we think of the market seeping into every minute corner of human existence. We think of privatisation, off-shoring and the parcelling out of services to the highest bidder. Neoliberalism takes the proud liberal individual – in pursuit of his or her happiness, rather keen on freedom – and shreds them through a mean-spirited calculator to come up with some sort of shrunken market midget, an efficient risk-evaluating robot.

Neoliberalism takes the proud individual and shreds him or her through a mean-spirited calculator

Yet even though the market is supposed to be the arbiter of everything, repeated state intervention appears to be necessary to sustain this otherwise perfect economic vision. (The banks that were ‘too big to fail’ in the wake of the economic crisis of 2007/8 is an obvious example.) As William Davies puts it in The Limits of Neoliberalism, what needs to be explained is ‘how the economic critique of the state can be employed precisely so as to legitimate, empower and expand the state’.

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